Head of Brand

Business Unit:  Group Retail
Salary range: Individual Match DOE + red-hot benefits
Location:  UK Remote with travel to a Hub when required
Contract type: Permanent

Live up to your potential. Live a life more Virgin.

Our Team

At Virgin Money, we do banking differently. Our brand is at the heart of everything we do, and our team is passionate about delivering bold, customer-centric, and innovative brand experiences that challenge the status quo. We believe in pushing boundaries, making meaningful connections, and bringing the Virgin spirit to life.

We’re a team of strategists, creative thinkers and brand guardians who aren’t afraid to shake things up. We work collaboratively to build a brand that is distinctive, dynamic, and deeply connected to our customers.  As Head of Brand, you’ll be responsible for shaping and driving Virgin Money’s brand strategy, taking the brand to market in a way that accelerates the acquisition of new customers at the same time as priming existing customers for the eventual move to Nationwide. You’ll lead a high-performing team, working across brand positioning, creative development, customer experience, and brand partnerships to strengthen our market presence and emotional connection with customers.

What you’ll be doing

• Owning the Virgin Money brand strategy and plan, fully leveraging the equity of the Virgin mother-brand, evolving Virgin Money’s brand promise and driving consideration for the brand – with a view to transitioning to Nationwide over the next 4 to 6 years.
• Key to leading on the transition of the Virgin Money Brand into the Nationwide Group and the delivery of the rebrand and migration plan.
• Leading cross-functional teams to ensure alignment and integration of the brand strategy across proposition and product development, experience design, service and operations.
• Driving the design and delivery of disruptive and distinctive multi-channel and full-funnel Brand campaigns which step-change demand for the brand and deliver against brand and sales outcomes across retail banking, credit cards and business banking.
• Shaping and directing external agency partnerships to fast-track best-in-class campaigns & content.
• Establishing a brand management centre of excellence as custodian of the brand, building distinctive ownable assets across formats.
• Driving a customer-first approach to enterprise-wide content across all customer touchpoints, to deepen engagement, dialogue and trust with target and existing customers.
• Developing and delivering an ongoing programme of activity that activates the Brand both internally and externally, ensuring the core Brand Promise is delivered consistently across all colleague and customer interactions.
• Utilising deep customer insight, market trends, competitive landscape and an understanding of changing customer behaviour to inform, assess and modify Brand Marketing activity.

We need you to have

• A brand leader with experience in brand strategy, rebranding and migration.
• A deep understanding of brand development, creative strategy, and customer engagement.
• A track record of delivering impactful brand campaigns and experiences.
• Strong Senior leadership and stakeholder management skills with experience in influencing at Board and C-suite level
• Extensive understanding of brand, marketing and content effectiveness, principles and tools with a zest for experimentation and continuous learning.
• A challenger mindset – someone who thinks differently and pushes boundaries.
• Passion for the Virgin brand and the Nationwide brand, and all that they stand for.

Red Hot Rewards

• Generous holidays - 38.5 days annual leave (including bank holidays and prorated if part-time)​ plus the option to buy more.
• Up to five extra paid well-being days per year​. 
• 20 weeks paid, gender-neutral family leave (52 weeks in total) for expectant parents and those looking to adopt. 
• Market-leading pension.
• Free private medical cover, income protection and life assurance.
• Flexible benefits include Cycle to Work, wellness and health assessments, and critical illness. 

And there's no waiting around, you'll enjoy these benefits from day one.

Feeling insatiably curious about this role? If we’re lucky to receive a lot of interest, we may close the advert early and would hate you to miss out.

We're all about helping you Live a Life More Virgin, so happy to talk flexible working with you.

Say hello to Virgin Money
We’re making great strides towards achieving our ambition of becoming the UK’s best digital bank.  As a full-service digital bank with a heritage stretching back over 180 years, we’re a workforce to be reckoned with, and we're putting the full power of our experience behind disruptive ideas that reinvent the role a bank plays in people's lives. We're customer-obsessed and work tirelessly to deliver on our purpose, ‘Making You Happier About Money.’ This means we're able to do banking differently, and by innovating and working together we can make a real difference by creating memorable moments and red-hot experiences for our millions of customers. Join us and Live a Life More Virgin that empowers you with choice and flexibility in how you work. 

Be yourself at Virgin Money
Our purpose is to make people happier about money, this means seeing and feeling the world as our customers do by creating a workforce that reflects the rich diversity of our customers and communities.  We’re committed to creating an inclusive culture where colleagues feel safe and inspired to contribute, speak up and be heard.  

As a Disability Confident Leader, we're committed to removing any obstacles to inclusion.  If you need any reasonable adjustments or support making your application, contact our Talent Acquisition team careers@virginmoney.com

It’s important to note that there may be occasions where it’s not possible to interview all candidates declaring a disability who meet the essential criteria for the job. In certain recruitment situations such as receiving a high-volume of applications, we may need to limit the overall numbers of interviews offered to both disabled and non-disabled applicants. 

Now the legal bit
Living A Life More Virgin allows our colleagues to be based anywhere in the UK (if the role allows it), but we'll need you to confirm you have the right to work in the UK.

If you're successful in securing a role with us, there are some checks you need to complete before starting. These include credit and criminal record checks and three years' worth of satisfactory references. If the role is part of the Senior Manager Regime and Certification Regime, it requires enhanced pre-employment checks – we'll ask for six years of regulatory references, and once in the role, you'll be subject to periodic employment checks.